In the wake of the global coronavirus pandemic, American fashion brand Tommy Hilfiger is donating 10,000 white T-shirts to healthcare workers across the USA and Europe.
Tommy Hilfiger was quoted as saying “Never has our spirit of determined optimism been more present than it is today. We encourage everyone to continue supporting those supporting us by staying home.”
What else! Tommy Hilfiger has also announced the unveiling of a capsule collection whose 100 per cent proceeds will help in the relief efforts for the ongoing COVID-19 pandemic.
The limited edition capsule will comprise Tommy Hilfiger branded white T-shirts as well as sweatshirts, which are being designed in collaboration with the public.
This move, which indirectly also boosts consumer engagement efforts, entails consumers to participate by voting on their favourite designs as posted by the PVH-owned brand on their Instagram handles.
The styles with the most votes will be created as final pieces for the collection and will be available for purchase in select markets on www.tommy.com in May.
