Mumbai-based lifestyle activewear brand Terractive has raised US $ 944,000 in a pre-Series A funding round led by Fireside Ventures and DeVC (Matrix Partners). The funding announcement was made on Thursday via a media release.
The company, founded in 2023, specialises in premium everyday wear that combines comfort and performance. The newly raised capital will be used to accelerate fabric innovation and expand product offerings, aligning with the brand’s vision of blending quality with practicality for modern lifestyles.
Co-founders Reena Ambani and Rahee Ambani-Choksi expressed their excitement, stating, “Our mission has always been to provide stylish, high-quality clothing that combines performance and comfort, specifically suited to the demands of contemporary India. With this support, we will be able to reach a wider audience and keep innovating in fabric technology for daily mobility.”
Terractive’s commitment to cutting-edge fabric development and thoughtful design positions the brand as a rising name in India’s growing activewear market.
