Ted Baker, the reputed British apparel retailer, saw its Q4 sales go up by a good 35 per cent, which is 18 per cent better than Q3 sales.
What’s notable is that the retailer saw this growth despite all Omicron-induced uncertainties during the quarter (7 November 2021 to 29 January 2022).
The quarter saw people come out and shop big, especially during the festive week, though Omicron was causing menace across the globe all through December and January.
Ted Baker also recorded better trading margin following its move to full price sales.
Meanwhile, the retailer is planning to expand its business further and has also signed a franchise agreement in the UK, which will see opening of three stores every year for next three years.
Besides, the clothing retailer has also extended its licences in the US including bedding and homeware.
Ted Baker’s CEO Rachel Osborne has said that the retailer is particularly pleased with the performance of womenswear and is happy to see all Ted Baker products resonate with customers.
The London-based clothing retailer generated £617.4 million in 2019.
