Ted Baker owner Authentic Brands has stepped in after the company it appointed to run its UK operations has struggled to raise financing.
Last year, the group paid £ 211 million for the fashion retailer’s name and intellectual property, and it has outsourced its global operations to more than 20 other companies.
According to The Times, Authentic has offered a short-term loan to retail management company AARC, which manages Ted Baker’s stores and online business in the UK and Europe.
It is believed that AARC has been working with FTI Consulting experts for several months to seek longer-term finance for the brand.
Ted Baker laid off roughly 200 head office employees in sourcing, finance, production, and footwear in June as the company transitioned to a new outsourcing model.
Authentic has quickly grown into a £ 16.5 billion brand management and licencing behemoth, with clients like Forever 21, Juicy Couture, and Reebok.
In June, the group paid roughly £ 100 million for the intellectual property of footwear retailer Hunter.
