Activewear brand TechnoSport has opened its largest Exclusive Brand Outlet at Sarath City Capital Mall in Hyderabad, marking a further step in its nationwide retail expansion.
The store was inaugurated by Telugu actor Teja Sajja, alongside TechnoSport chief executive Puspen Maity and director Amit Santhalia. The launch drew fitness enthusiasts and shoppers, following a brand-led activation in the city promoting sun protection and performance-led apparel.
The new outlet takes TechnoSport’s network of exclusive stores to 28 across India and forms part of the company’s wider plan to scale up to 300 outlets nationally. The Hyderabad store features the brand’s full product assortment, including lines built around its proprietary fabrics and technologies such as Cotflex, Techno Dry, Matpiq, TECHNOCOOL+, TechnoWarm, TechnoGuard and UPF 50+ protection.
According to the company, the outlet also incorporates India’s first Holoflex transparent LED screen for digital merchandising, along with an upgraded point-of-sale system intended to improve checkout speeds. The layout and digital elements have been designed to streamline product discovery and support a modern retail environment.
TechnoSport is simultaneously expanding its presence across Andhra Pradesh and Telangana, with new stores planned in Vizag, Rajahmundry, Kakinada and Anantapur. Additional outlets are expected in Hyderabad, Bengaluru and Chennai as part of its broader push into both metro and emerging markets.
