TechnoSport, one of India’s fastest-growing activewear brands, has announced plans to invest around Rs. 200 crore (US $ 22.65 million) in opening 300 exclusive brand outlets (EBOs) across the country over the next two years as part of its aggressive retail expansion strategy.
The decision to pivot towards EBOs follows the company’s strong performance in recent years, marked by a compound annual growth rate of 40% since 2022, fuelled by traction in modern retail, e-commerce, and brand-owned stores.
Puspen Maity, Chief Executive Officer of TechnoSport, said the company had inaugurated its 21st EBO on Sunday in Kolkata, bringing the total number of stores in West Bengal to two. He explained that the brand’s roadmap was to expand to 300 stores nationwide within two years, supported by an estimated capital expenditure of Rs. 200 crore (USD 22.65 million).
Maity further noted that eastern India would play a significant role in the rollout, accounting for nearly 30% of the new outlets, reflecting the company’s strong focus on the region.
