Swiss-based premium lingerie brand Triumph International has inaugurated a new franchise store in GVK Mall, Hyderabad. Spanning across 642 sq.ft., the new store showcases a collection of over 150 styles in innerwear and loungewear, marking the 18th franchise store for the brand in the country.
Ankur Damani, Commercial Director of Triumph Group (India & Sri Lanka), expressed his enthusiasm and outlined plans to capitalize on this momentum, stating, “The launch of our 18th franchise store signifies a strategic milestone in our ambitious pan-India retail expansion. With 15 additional franchise stores slated for Tier-1 and Tier-2 cities by 2024, this underscores our steadfast commitment to growth and surpassing customer expectations.”
The latest series by Triumph introduces supportive pieces tailored to the unique shapes and needs of Indian women. The Tri-Action Collection, designed for athletic comfort, is also available at the new store, offering high-performance sports bras and activewear.
Established in 1886, Triumph International stands as one of the world’s largest producers of lingerie, underwear, sleepwear, and swimwear. Having engaged with over 4 million customers in India over the past 22 years, the brand has established a strong market presence in 220+ Indian cities, encompassing both Tier-1 and Tier-2 locations.
The lingerie market in India reached a size of US $ 4.4 Billion in 2022. Looking ahead, the market is expected to expand to US $ 8.2 Billion by 2028, demonstrating a growth rate (CAGR) of 10.9 per cent during 2023-2028. The increased adoption of the direct-to-customer (DTC) strategy by lingerie manufacturers presents a challenge impacting market growth. This strategy has enabled brands to forge closer connections with consumers and enhance customer loyalty by understanding their needs.
Amidst the rise of homegrown brands like Clovia and Zivame, international brands such as Triumph are facing robust competition in the market, prompting them to expand their retail footprint.
