In keeping with the global trend of growing transit retail, Mumbai International Airport has recently added under its roof a selection of premium brands for its passengers. Among the new entrants is the British fashion and lifestyle brand, Superdry, with its first airport store in India, at the T2 terminal of Mumbai International Airport.
With its latest Autumn/Winter ’16-17 collections, Superdry brings to its stores a sophisticated line of apparel with signature branding, sporting the season’s freshest trends. The Superdry store at the T2 terminal vaunts classic vintage-themed interiors and iconic fixtures, such as the glass-jar chandelier and unique merchandise displays, similar to ones seen across the globe at the brand’s outlets, ensuring customers have an authentic experience.
Also Read – Superdry to open more retail outlets in India
Since its launch, Superdry has brought its distinct ‘future classic’ aesthetic to the Indian consumers. The brands stands out even internationally for its consistent use of quality fabrics, unique detailing, and diverse styling. Inspired by vintage Americana and high-impact Japanese imagery, Superdry makes use of tailored cuts and hand-drawn graphics to fuse the two worlds together, creating its characteristic appeal.
Even as the label expands, adding to its range of trendy clothing, accessories and footwear, the prices remain identical across stores, keeping the brand hugely popular, especially among the aspirational age group.
