India’s premier sustainable baby and mom care brand, SuperBottoms, has secured US $ 5 million in a recent series A1 funding round, with Lok Capital and Sharrp Ventures at the helm. This milestone marks DSG Consumer Partners and Saama Capital’s third investment in the company, underscoring SuperBottoms’ enduring appeal.
This strategic move underscores SuperBottoms’ dedication to enhancing experiences, cultivating partnerships, and fostering comprehensive, sustainable growth.
Moreover, the funding boost propels SuperBottoms toward category diversification and offline expansion.
Pallavi Utagi, the Founder of SuperBottoms commented, “With the funds raised, we aim to drive initiatives that spread awareness about Cloth Diapering to a wider audience throughout the country. We’re thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children.”
Venky Natarajan, Managing Partner at Lok Capital said “SuperBottoms’ innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare.”
