Sunday 26th November 2023, known as ‘Super Sunday’ as it falls over the Black Friday weekend, saw the highest volume of retail transactions processed so far this year, at 50.4 per cent higher than the daily average.
Despite its reputation as the busiest shopping day of the year, Super Sunday outsold both Black Friday (24th November) and Cyber Monday (27th November) in terms of retail sales by 13.5 per cent and 26.2 per cent, respectively.
According to recent data from Barclays, three in five (59.5 per cent) retail transactions took place online on Super Sunday, compared to in-store, accounting for half of the nation’s credit and debit card transactions.
Marc Pettican, Head of Barclaycard Payments, said, “Sunday emerged as the highlight of this year’s Black Friday shopping weekend – demonstrating the continued popularity of this retail milestone. Our data shows Black Friday is no longer a single-day event, with discounts on offer throughout most of November.”
