The latest flagship store, covering 1,731 square feet, serves as the model location for menswear brand Suit Direct’s innovative “quality yet sustainable design,” which will be set up in the planned rollout of up to 10 stores this year.
As per Amanda Argent, the retail director, the store features separate areas intended to cater to customers’ needs for a variety of occasions, with strategic merchandising and 360-degree mannequin displays. “The focus of this space is to give confidence to customers to spend more time in-store, offering them with the best possible shopping experience,” she shared.
The store will display its SS24 collection, featuring new lifestyle ranges that present versatile pieces appropriate for transitioning from work to the weekend. The collection consists of modified blazers paired with workwear chinos, as well as smart casual separates like knits, T-shirts, polos, and linen shirts, representing a thrilling new direction for the brand.
Argent shared that the opening of the flagship store denotes a milestone in Suit Direct’s expansion strategy. Savills, the real estate agent concerned with the deal, pointed out the strategic significance of securing a store in Westfield Stratford, one of Europe’s foremost shopping centers, as a major step onward in Suit Direct’s grand plans.
