The clothing and accessory company Spykar has announced that it is the Associate Gold Sponsor of the Sri Lankan cricket tour by India, which got underway in Colombo. The purpose of this sponsorship is to reach Indian and foreign cricket enthusiasts.
“We’re excited to declare Spykar as the Associate Gold Partner for the forthcoming cricket series where India faces Sri Lanka,” Spykar posted on Facebook just before the tour began on 27th July, besides a promotional reel.
The tour comprises both T20 and One Day International matches and is set to end on 7th August. Through this collaboration, Spykar aims to link with its audience and increase its association with the sport.
“It’s good to see a fashion brand such as Spykar collaborating with the forthcoming India Tour of Sri Lanka,” shared Upul Nawaratne Bandara, head of marketing for Sri Lanka Cricket. “I’m certain that this collaboration will help the brand engage with its target audience.”
Established in 1992, Spykar currently has more than 2,250 retail locations, comprising more than 300 exclusive brand outlets. The brand focuses in denim, innerwear, and accessories, as per its Facebook page.
