Alter Made! That’s the name of the new sustainable fashion brand with which the Spanish fashion retailer Mango seems to drive its commitment to sustainability.
Notably, the launch of Alter Made will be an independent addition to the Spanish fashion Group.
The new collection will offer the best of durable and timeless high-quality pieces with sustainable characteristics. Mango plans to use a short-run production strategy with the intent to reduce material surplus.
The key is also to focus on promoting ‘local production’. Importantly, the apparels will be made in Europe and Turkey, while the suppliers will be picked based on expertise and traceability control.
Also, fabrics and raw materials will be examined according to certifications of sustainability and quality.
So, come November 2021 and Alter Made can be seen online as well as in some select European countries that also include the Netherlands, France, Germany and Spain.
The Group, reportedly, plans to make a turnover of €25 million in next three years.
Mango is majorly known for its menswear, womenswear and kidswear and has over 16,000 stores across the globe.
Also Read: Mango’s Y-o-Y online sales rise by 36%, but profits fall
