Sosandar Plc, which is one of the renowned British womenswear e-tailers, has witnessed year-on-year (Y-o-Y) revenue surge of 35 per cent to clock £12.2 million.
Diversified and expanded range of products has been attributed to the impressive numbers.
The EBITDA loss too slumped by 61 per cent from £7.6 million to £2.9 million – all owing to continual focus on cost-cutting, stronger marketing return on investment and increasing size.
Corroborating on this, the e-tailer said that over the course of the year, which ended 31 March 2021, it had ventured into loungewear, activewear and leisurewear, besides expanding its smart-casual range. This had led to denim, outerwear and knitwear doing very well during the year.
Additionally, Sosandar also launched as a third-party label on the websites of John Lewis, Next and others, during the year.
Also Read: Sosandar’s Q4 revenue jumps by 63%
The average order value of the e-tailer, however, fell by 14.8 per cent to £82.7 – thanks to high sales of lower value products like loungewear.
2022 too has begun well, as the first quarter saw Sosandar’s revenue reach £5.7 million, which is a massive jump of 256 per cent from what it was in the Q1 of last year. The e-tailer believes it is now well placed to accelerate towards profitability.
Sosandar creates some of the finest womenswear in its own in-house design studio.
