Snuggs, Europe’s leading period underwear brand, has raised US $ 5.2 million in a funding round led by Amsterdam-based investment group TripleB, bringing its total funding to US $ 12.5 million. The company plans to use the investment to further its mission of making period care more comfortable, sustainable, and accessible by expanding its retail presence, growing its customer base, and establishing premium period underwear as a mainstream alternative to disposable products.
Since its launch in 2019, Snuggs has experienced rapid growth, attracting over 700,000 customers, selling more than 3 million products, and expanding into seven markets. Founded by Linda Sejdova at the age of 23, the brand is now present in nearly 3,000 retail stores, including drugstores and food retailers.
In 2024, Snuggs generated US $ 20.9 million in revenue with a positive EBITDA. Its key markets include the UK, Germany, the Netherlands, and Central and Eastern Europe, and the company is exploring global expansion opportunities.
Sejdova emphasised that Snuggs aims to connect periods with positive experiences, not something to be hidden. She envisions a world where every woman embraces her cycle with pride, believing periods are an advantage that can enhance productivity, relationships, and creativity.
Thomas A. Bata from TripleB expressed delight in deepening their commitment to Snuggs and supporting its international growth. He believes Snuggs, as the European market leader, is uniquely positioned to expand its reach, innovate, and solidify its position as a leading brand in the segment.
