Snoop Dogg, the rapper and entrepreneur, has teamed up with SMAC Entertainment and Little Earth Productions, Inc. to launch a new line of dog apparel and accessories.
According to the press release, Snoop Doggie Doggs takes inspiration from the rapper’s lifestyle, urging pet owners to pamper their pups “so that they can live like kings in their everyday lives”
The pet collection includes plush toys, bowls, collars and accessories, as well as dog clothing in sizes XS to XL and a size for ‘big dogs’. Snoop Doggie Doggs caters to every pet personality with edgy and unique pieces that stand out, including collections such as ‘Off The Chain’, ‘Boss Lady’ and ‘Throw a Dogg a Bone’. The new Snoop Doggie Doggs brand is now available exclusively at Snoop Doggie Doggs and the Amazon Store.
Rob Brandegee, Co-founder of Little Earth Productions, Inc., Little Earth Productions, a leading designer and manufacturer of accessories, apparel and pet gear for licensed sports and celebrity brands said in a statement: “Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space. Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings.”
“We couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”
According to People, Snoop himself worked to design apparel, toys, accessories and bowls that reflect his lifestyle and fashion. He describes his thinking in a statement for the launch, “If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!”
The Snoop Doggie Doggs collection is available on SnoopDoggieDoggs.com and Amazon, with prices ranging from US $ 14.99 to US $ 99.99.
“We are excited to share that Snoop Doggie Doggs is now available in Amazon’s store,” said Wendy Franks, Director of Amazon Pets. “Pet lovers will enjoy shopping this playful collection ahead of the holidays.”
