Bollywood actor Shraddha Kapoor has been named Japanese sportswear company Asics’ new brand ambassador for the Indian market. The brand’s footwear and women’s athletic line will be promoted by the actor. The company hopes to increase its market presence and reach among female fitness lovers across the nation with the help of this affiliation.
Commenting on the association, Rajat Khurana, managing director at Asics India in a statement said, “With a strong fan base and influential presence, Shraddha Kapoor is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body.”
Shraddha Kapoor added, “I firmly believe that a healthy body nurtures a healthy mind, and it has always been my goal to share these values with my fans. Partnering with Asics India, a brand that aligns perfectly with my beliefs. I look forward to this collaboration and doing some wonderful work with the team.”
Asics sells in India through its website along with leading e-commerce platforms and currently has 88 stores spread across India.
