SHEIN, a massive Chinese-owned fast-fashion retailer, is expanding into the broader e-commerce space with a new third-party marketplace function and is providing lucrative incentives for thriving firms to list their products on its website.
The firm started out as a place to purchase inexpensive stylish clothing, but as part of its SHEIN Marketplace, which debuted in May, it is now selling everything from home appliances to high-end shoes and pet supplies.
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According to reports, the corporation demands that a third-party brand have yearly sales of $2 million on Amazon in order to sell products on SHEIN. The business is providing significant incentives to sell on SHEIN for people who meet the requirements. These incentives include no commission for the first three months and cost-free advertising, say reports.
The company is looking for “third-party sellers who will complement our product offering and whose offerings will resonate with our customer base,” according to Peter Pernot-Day, head of strategy at SHEIN.
Due to this, premium labels like Paul Smith and Stuart Weitzman are now more expensive than the typical SHEIN fast-fashion item on SHEIN’s marketplace.
