Fast-fashion online marketplace SHEIN announced the appointment of Marcelo Claure, a current SHEIN investor, as group vice chairman of the brand.
Claure will be responsible for advancing strategic expansion activities across all worldwide markets where SHEIN currently operates.
“Marcelo’s leadership and relationships have been instrumental in strengthening SHEIN’s business development and strategy in key markets,” said Donald Tang, executive chairman of SHEIN.
Claure, the former CEO of SoftBank Group International, will take over as chairman of SHEIN Latin America in January 2023. Under his leadership, the firm established the SHEIN marketplace in Brazil and committed $150 million to localising SHEIN’s manufacturing activities in the country, which is estimated to create 100,000 employment over the next three years.
In addition to his new job as group vice chairman, he will continue to serve as chairman of SHEIN Latin America. He will collaborate closely with Sky Xu, SHEIN’s founder and CEO, as well as Tang and the SHEIN executive team around the world.
“SHEIN has redefined the supply chain and manufacturing model to bring customers around the world personalised fashion in a way that no other global company has done before,” said Claure.
