Skims, the renowned shapewear label, is set to venture into swimwear segment now.
The new collection will be unveiled with 19 silhouettes and 7 colourways – ranging from minimalist bikinis and sporty one-pieces to stylish cover ups.
The fashion label, owned by superstar Kim Kardashian, has, reportedly, said that it was aiming to reimagine the swim category so as to make buying and wearing swimwear easy by designing for comfort and confidence.
The collection, which will be unveiled on 18 March 2022, will be available in sizes ranging from XXS to 4X, with pieces ranging from US $ 32 to US $ 108.
Also, these are sustainable! The items are made from fast-drying durable fabrics and recycled materials.
The focus is also on fit, comfort and versatility, which Jens Grede, Co-founder, Skims, substantiates and says “Our blueprint for success is heavily dictated by listening to our customer beforehand – we know at this stage what they want from Skims Swim, and our goal is to exceed their expectations.”
Skims was launched in 2019 and is known for selling loungewear, shapewear and bras. The brand recently doubled its valuation to US $ 3.2 billion after raising US $ 240 million in fresh funds.
