Sports retailer SCHEELS announces its retail expansion and partnership with US-based outdoor lifestyle company Meat Eater. In the partnership, SCHEELS has introduced in its 31 store locations First Lite technical hunting apparel and FHF (Fish-Hunt-Fish) Gear’s hunting accessories, alongside other MeatEater-owned brands Phelps Game Calls and Dave Smith Decoys (DSD).
For customers who have primarily focused on their e-commerce platforms, having First Lite available in-store is a new experience for the first time. Customers will also be able to shop for FHF Gear’s technically advanced and American-made outdoor gear for hunters, anglers, and servicemen/women.
As Marcus Thornton, SCHEELS marketing officer states, “Today, with the addition of First Lite and FHF Gear to our current brand offerings in the hunting category, we are now able to offer SCHEELS customers the full breadth of the very best in hunting apparel and gear on the market.”
The addition of First Lite hunting apparel and FHF gear joins the existing assortment of SCHEELS sportswear and related apparel under one location.
