The British streetwear brand Represent has launched its first female line as part of its collaboration with the sportswear giant Puma.
A middle-distance runner for Team GB named Phoebe Gill is showcasing the brand’s first female item, which features its debut sneaker and sports bra. For its 247 brand, this launch is the biggest performance wear collaboration to date.
The 12-piece Puma x 247 collection consists of accessories, shoes, and training gear. Trainer and athlete Jake Dearden is in charge of the men’s collection, which consists of T-shirts, sweatpants, shorts, a hoodie, a bag, and a headband
The focal point of the capsule collection is the Deviate Nitro Elite 3 running sneaker from Puma, which has been modified with the colour scheme, accents and insignia of 247. Beginning at 8 p.m. on December 18, the collection will be offered on representclo.com/247 and puma.com, with prices ranging from 25 to 195 pounds.
The cooperation was spearheaded by Paul Spencer, the Manchester-based CEO and former managing director of Puma’s European division, according to a statement from Represent.
