India’s leading retailer, Reliance Retail, has recently launched its debut store of youth-oriented fashion retail concept, ‘Yousta,’ in Hyderabad. The store is strategically positioned to cater to young consumers, delivering high fashion at budget-friendly rates.
Emphasising technological integration, the store boasts QR-enabled screens for information sharing, self-checkout counters, complimentary Wi-Fi, and charging stations. The ‘Yousta’ range will extend its availability to Reliance Retail’s online platforms, including Ajio and Jiomart, amplifying its reach beyond the physical store.
Akhilesh Prasad, President and CEO, Fashion at Reliance Retail said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country.”
He further added, “The team will continuously work with India’s younger generation to understand their evolving fashion needs. Every day, will be ‘Day One’ in terms of freshness and relevance.”
