In a first of its kind, Reebok and Chola have joined forces for a vibrant, high-impact and energetic showcase at Lakmé Fashion Week Summer/Resort ’20.
Bringing drama and vibrancy to this collaboration, designer Sohaya Misra of Chola has created a ninja warrior themed collection which will be a continuation of the brand’s DNA: easy and minimal with a hint of mystery.
Reebok is launching its transformative Zig Kinetica, which further embraces the energy of the show and will be worn by the showstopper, Bollywood superstar, Aditya Roy Kapur who will sport it along with adorning Sohaya’s creation.
Chola’s upcoming collection is dedicated to the humans who fight life battles every day and survivors who come out stronger. The garments have been specially curated for people from all walks of life. Playing with tribal prints and easy silhouettes to stay true to the label’s unique style, the looks are further elevated with Reebok’s Zig Kinetica.
Reebok’s ZigTech technology, originally introduced on 2010’s ZigPulse silhouette, set a new standard for innovation, function and disruptive design. Zig Kinetica fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.
The show will also see drummers and dance performances by Omaggio, a leading dance company in the country, who are all set to uplift the energy of the crowd.
Speaking on the collaboration, designer Sohaya said,” I am very excited about this collaboration. The clothes and shoes together with the music, lights and dance choreography are going to have everyone bouncing off the walls. It’s high impact, full of energy and most importantly high fashion. Many people have put in thought and effort to bring this show together.”
Adding to this, Sunil Gupta, Brand Director, Reebok India, said “We are extremely excited and proud to be partnering with Lakme Fashion Week for the second time to present our biggest launch of the year, Zig Kinetica. We ‘Sport the Unexpected’ with this collaboration between the high energy Zig Kinetica and Sohaya Misra’s elegant and easy styled collection.”
