In order to fuel growth over the next three years, Raymond Lifestyle Limited intends to concentrate on key product categories like sleepwear and innerwear. The company will introduce its innerwear line in the upcoming months.
Sunil Kataria, CEO of Raymond Lifestyle Limited, remarked, “These are obvious adjacencies; by getting into essentials, we are completing the men’s look now. This is more lifestyle than fashion.”
Since the majority of sleepwear in India is still unbranded, Raymond Lifestyle Limited wants to take advantage of the expanding market for branded products in major cities and beyond. The company last month introduced the sleepwear line “Sleepz by Raymond,” and by the 2027 fiscal year, it hopes to have added between Rs. 500 crore and Rs. 700 crore to its total income.
Raymond Lifestyle Limited, which is positioned in the mass premium area of the market, intends to introduce a number of products under its Park Avenue apparel brand for inner wear. “This will be implemented within the next three to four months,” stated Kataria. In order to strengthen its activities in the industry, the company is also establishing a different distribution network consisting of tiny stores.
Last month, Raymond Lifestyle Limited went public. By the 2027 fiscal year, the company hopes to create hundreds of offline outlets and maintain its expansion of its ethnic clothing line. It also expects to target 7 per cent of the Indian wedding dress market through its numerous labels.
