Bewakoof has onboarded actor Rashmika Mandanna as its brand ambassador. The actor will endorse the brand’s women collections spanning across T-shirts, shirts, hoodies, joggers, and accessories.
The actress will appear in the brand’s new ‘All Eyes on You’ campaign, which will be available on the app, web, social media, and other digital channels. With this collaboration, the brand hopes to improve its position in the women’s casual and expression-wear market.
Commenting on the association, Prabhkiran Singh, founder of Bewakoof in a statement said, “Rashmika is a near-perfect embodiment of the aspirational, conscientious, experimental brand image we want to create. Savvy, fashionable, effortless and endearing – she lends her ingenuity to co-create with us.”
Rashmika Mandanna added, “Not only did I love the collection, but the high-energy, colourful, and bubbly shoot theme is something that I identified with almost instantly. I look forward to working with the brand to create some fun fashion.”
Bewakoof, which launched in 2012, is a direct-to-customer brand specialising in western wear. The label that focuses on Gen Z and millennial shoppers retails from its dedicated e-commerce store and multi-brand e-commerce platforms.
