Rare Rabbit, an apparel and accessory brand, plans to expand its customer base in Karnataka by opening its first physical location in Mysore. The company also intends to open its first-ever children’s clothing-only store.
“Mysore here we come,” announced Rare Rabbit on Facebook, sharing photos of the upcoming store. “It’s your love that has helped us grow, we look forward to welcoming you to our world!”
Both the House of Rare’s Rareism label and the Rare Rabbit brand will be sold at the company’s Mysore location. Situated on a main thoroughfare in the southern city, the store spans two stories.
Rare Rabbit is also gearing up to open the doors to its first ever store just for its children’s wear line. “The wait is finally over, our first kids store opening soon,” announced the brand on Facebook. “Can you guess which city?”
With the opening of a children’s clothes store, the company hopes to capitalise on India’s growing market for branded children’s wear. The children’s clothing collection from Rare Rabbit is focused on western wear and includes vibrant t-shirts and separates that can be layered and are made to be long-lasting.
