Marks & Spencer (M&S) Reliance India Pvt. Ltd., has appointed Rajesh Sethuraman to lead its marketing mandate, signalling a renewed focus on omnichannel strategy and deeper digital engagement as the brand steps up efforts to strengthen its presence in the country.
Industry observers expect him to play a pivotal role in scaling category-first consumer storytelling, driving digital-first narratives crafted for mobile audiences, enhancing lifecycle-based engagement and reinforcing loyalty-driven repeat behaviour across both physical stores and online retail channels.
Sethuraman brings more than 24 years of experience in retail and brand transformation, known for combining structured marketing systems with consumer insight and digital integration.
In his most recent position, he headed marketing at Blackberrys Menswear, where he was tasked with modernising consumer perception through category-first campaigns, loyalty initiatives and consistent experiences across digital and in-store touchpoints.
Between 2018 and 2022, he helmed marketing for the value fashion brand Easybuy at Landmark Group, where he shaped store-launch playbooks, segmentation strategies and local-language marketing efforts.
From 2014 to 2018, he held retail marketing leadership roles at Vishal Mega Mart during one of its fastest periods of expansion, contributing to the creation of structured marketing calendars and frameworks for new-store communication and mass-market outreach.
His early career, spanning 2001 to 2010, covered retail and consumer marketing roles at Spencer’s Retail, alongside formative positions at Reliance Industries Ltd., Titan Industries Ltd. and during the pioneering phase of telecom retail at RPG Cellular Services Ltd.
Sethuraman’s appointment comes at a time when India’s retail marketing landscape is being reshaped by category depth, personalisation and connected customer journeys that span both physical and digital touchpoints.
In recent years, M&S India has steadily strengthened its marketing and digital ecosystem. The company’s initiatives have focused on curated seasonal wardrobe storytelling, product-led communication in place of discount-driven messaging and localised retail activations tailored to individual markets.
Marks & Spencer operates more than 90 stores across nearly 40 cities in India, offering apparel, lingerie, beauty and curated food through premium malls, retail hubs and select high streets.
