Iconic brands Tommy Hilfiger, Calvin Klein, Van Heusen, IZOD, ARROW and Warner’s have opened their stores worldwide – totalling 1,600.
The parent company of these brands, PVH Corp. announced that around 180 company-operated stores across all brands are now open in North America, along with 350 in Europe, 1,000 in Asia, 75 in Australia and 4 in Brazil.
The company also sources from many Indian apparel exporters, and therefore it is expected to benefit India also.
What’s important is that all safety measures are being ensured by the company at its stores like new disposable masks and gloves are provided to associates every day. There will be at least two dedicated receptacles onsite for safety equipment disposal.
At the beginning of each day, associates will be assigned labelled equipment such as two-way radios, earpieces, folding carts and rolling racks that will be cleaned after each shift.
Similarly, temperature of every associate has to be necessarily checked 1 hour prior to reporting for work.
For consumers, there is a 6-foot radius required between all people at any given time. The maximum sales floor occupancy is one person per 200 sq. ft. They are required to wear masks and gloves as per Government regulation.
Fitting rooms and shopper totes will be unavailable for use. Product returns will be extended to 90 days, will be dated upon return and be held in the fitting room area for 72 hours and then treated before being put back on the sales floor.
Shoppers will be directed to mall restrooms. Similar practices are being implemented in other countries and regions.
Along with store opening, the company is also increasing its focus on digital initiatives. One such initiative is that Tommy Hilfiger will be hosting on 26 May a shoppable livestream event across North America and Europe on Tommy.com, featuring stylists and influencers.
“We are so grateful to our retail teams for their unbelievable dedication and hard work helping us get back to business. PVH has long worked to create an inclusive workplace environment where every individual is valued, and we recognise that everyone comes to this crisis with a different personal situation. As we collectively begin to create a ‘new normal,’ we will continue to prioritise health and safety,” said Manny Chirico, Chairman and CEO, PVH Corp.
