As part of its attempts to deliberately target US consumers in a devoted manner, sportswear giant Puma is getting ready to launch a new studio in Los Angeles.
When it opens in early 2025, the Puma Studio will provide a creative setting for marketing and design teams to interact with and serve the city’s well-known residents and celebrities.
In a release, the brand’s chief executive officer, Arne Freundt, doubled down on this goal, stating, “Opening our Puma Studio in LA is an important strategic move for us, as we seek to elevate our business in the US.”
In addition to bringing Puma closer to some of its most significant brand ambassadors in music and entertainment, the new facility is expected to enhance the company’s current global and regional product teams, which are based in Somerville, Massachusetts.
As a result, a location will be available where VIP customers can receive first dibs on Puma’s future merchandise. The business announced that it has begun hiring personnel for its temporary office in Los Angeles.
