Puma has launched ‘We Are Legends’ platform – an initiative Puma is keen about so as to boost black representation within the design industry.
According to Puma, the platform’s goal is not only to tell authentic stories and highlight the beauty of cultural diversity, but also to promote the next generation of black designers.
To achieve this, Puma wants to raise awareness of the importance of black culture and provide access to roles in the industry by means of strategic partnerships, mentorship and education.
Michelle Marshall, head of diversity, equity and inclusion at Puma North America, said “I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when [sic] employees step up to drive and be the change that they want to see.”
‘The Yard’, the first collection by We Are Legends, is inspired by ‘Homecoming’ – a tradition in many high schools and colleges in the US, as they welcome back and celebrate former alumni.
“Design details reference styles worn by HBCU [historically black colleges and universities] students in the past and currently, capturing the culture’s deep history and honouring their contribution to American style,” said Puma.
‘The Yard’ will be launched on 1 October worldwide on the Puma app and at the brand’s New York flagship. On 3 October, the collection will be available on Puma’s e-shop and at selected retailers around the world.
