Sports company Puma has appointed Ryokusai Inoue as the new general manager of Japan with immediate effect.
Inoue will report directly to Puma CEO Arne Freundt, the business said in a statement. He replaces Kohei Hagio.
“I’m glad that Ryokusai is returning to Puma to lead this important market. I am very confident that with his vast experience in retail and his understanding of Puma’s culture, products and sales, Ryokusai is the right candidate to take Puma Japan to the next level,” said Freundt in a statement.
According to the firm, Inoue joined Puma in 2015 as director of retail and helped establish the success of Puma’s Japanese business by laying a solid commercial basis through the brand’s owned and controlled channels. He returns to Puma following a year as Tesla Japan’s country manager.
