In the latter half of 2024, a.k.a. Brands Holding Corp, an accelerator of next-generation fashion brands, will expand its retail presence by opening four new Princess Polly stores across the US.
On the West Coast, the brand will launch additional stores in Scottsdale, Arizona; Santa Clara, California; and San Diego, California. Meanwhile, for the first time, Princess Polly will establish a presence on the East Coast with a store in Boston, Massachusetts.
These new locations will showcase over 250 Princess Polly apparel styles, along with more than 200 accessory and footwear options. The stores will feature selfie mirrors and vibrant digital screens on the walls, creating an immersive shopping experience.
Additionally, each store will host exclusive influencer events highlighting the latest trends, alongside ongoing customer-focused events aimed at deepening the brand’s connection with its new communities, extending beyond the digital realm.
Last year, Princess Polly marked its entry into wholesale through an exclusive partnership with specialty retailer Pacsun.
Founded in Australia in 2020, Princess Polly has rapidly expanded its global reach, selling both online and through an increasing number of physical stores in key markets like the US.
