Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Power, with its headquarters in Canada, is well-known across the globe for its clothing and high-performance athletic shoes. This significant change is the result of a calculated business move motivated by the growing athleisure trend and the active lifestyle that contemporary Indian consumers are adopting.
Speaking on the occasion, Gunjan Shah, Managing Director & Chief Executive Officer, Bata India said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. Our aim is to open 50+ Power EBOs by the end of 2025.”
The newest and most cutting-edge items, which provide high rebound, shock absorption, extended comfort, and stability for a variety of fitness activities including jogging, walking, or training, are showcased in the Noida store. The flagship model now available, the Power XO Rise+, has a special midsole formulation with 25% greater rebound and shock absorption via tunnel technology.
The Power Exclusive Brand Outlet’s immersive shopping environment invites patrons to peruse and savour the brand’s cutting-edge products. Lift & Learn, omni-channel delivery, digital receipts, and other global tech experiences are provided to improve the overall customer experience.
