Brand Machine Group has unveiled a platform entirely dedicated to kidswear – Portofino Kids.
The new platform offers a curated edit of kidswear brands showcasing a complete offer of the Group’s licensed product offer for girls and boys aged in the range between 0 and 16.
Notably, Portofino Kids will include over 1,000 products from reputed brands, including the likes of Jack Wills, Ben Sherman, Elle Junior and Juicy Couture and Lyle & Scott, amongst others.
The online platform will be followed by bricks-and-mortar stores sometime later this year.
More on the new platform, Tom Duncan, Group Brand Director, Brand Machine Group, said “Retail is a key business driver for the Group in the coming three years, and the launch of the digital site proceeds a domestic and international rollout of the omnichannel concept in 2022.”
As an international brand specialist with almost 35 years’ experience in the fashion industry, Brand Machine Group are experts in product development and masters of production with an agile business approach.
