With its debut collection, “Endless Summer,” and an online store that sells directly to consumers, Poppy Paro, a clothing brand founded by designer and entrepreneur Parul Sahni, has made its debut as a new womenswear brand.
The new brand appeals to print connoisseurs with a worldwide focus and features a contemporary, boho look.
According to the brand’s new Instagram account, its first womenswear collection includes painterly patterns on flexible halter dresses and shift dresses in a classic style with a feminine colour palette.
A variety of ‘day to night’ style outfits are available in the line, and more androgynously cut sets use rainbow chequerboard materials. Some of the collection’s silhouettes, such as kaftans, have a more fusion-style appearance, while others are influenced by western clothing.
