Pluugin E-commerce, a key player in international markets such as Southeast Asia (SEA), SAARC, and the Middle East and North Africa (MENA), is extending its footprint to India, according to the latest reports. Standing as a launch pad for borderless e-commerce, the company helps apparel and fashion brands in growing their presence across international borders.
Centered in Dubai, United Arab Emirates (UAE), Pluugin has offices across SEA, SAARC countries, and MENA. Established in 2022, the company has faced remarkable year-on-year growth of 100 per cent, stressing the increasing demand for e-commerce integration in brands’ strategies and Pluugin’s know-how in the field.
With a variety of comprehensive solutions including digital and on-ground services, Pluugin intends to get rid of industry and geographical boundaries by customising localised solutions for businesses. Its services comprise of Logistics Support, Supply Chain and Warehouse Management, Marketplace and Platform Management, Cross-Border Payment Solutions, Risk Management and Regulations, and Data Insights and Market Analysis, offering valuable insights into markets and brands.
The growth initiative aims to generate over 2100 job opportunities in the local market over the next three years. Presently operating in 12 states, Pluugin intends to achieve 100 per cent coverage across India within the upcoming 12 months. India will also be the backend office for its worldwide operations in Bangladesh, Nepal, and Sri Lanka.
Aparna Gupta, Founder and Managing Director of Pluugin E-commerce, shared, “We stoutly believe that every brand can survive in today’s e-commerce landscape despite of borders, and we intend to help them grab this opportunity, with a special focus on MSMEs. Pluugin has transformed the ‘e-commerce accelerator’ category with its distinct approach and offerings, currently being the only entity assisting cross-border commerce on such a big scale. By strategically entering the Indian market, we open up new growth opportunities within the e-commerce sector, allowing global visibility for all ‘Make In India’ brands.”
India’s e-commerce sector is one of the fastest growing markets in the country. It is growing beyond metro cities into tier II and III regions. Currently valued at US $ 112.93 billion in 2024, the market is estimated to reach US $ 299.01 billion by 2029.
