Ravi Kukreja, founder of playR and director of iCOREts, claims that increased fan interaction, stronger digital penetration, and strategic alliances with several franchises are driving a sharp increase in demand for the sports goods brand playR this IPL season.
After a great performance in FY25 with Rs. 55 crore (US $ 6.38 million), up from Rs. 36 crore (US $ 4.18 million) in FY24 and Rs 18 crore (US $ 2.1 million) in FY23, signalling a threefold growth over two years, the company is aiming for Rs. 75 crore (US $ 8.71 million) in sales for the current fiscal year (FY26).
The top-selling SKU this season is Chennai Super Kings (CSK) gear, especially the “Dhoni 7” shirt. Items related to the Gujarat Titans and Sunrisers Hyderabad have also shown significant demand.
Kukreja observed that bespoke jerseys and accessories are becoming more and more popular as part of a growing trend of personalised fan apparel.
By collaborating with numerous retail locations, e-commerce platforms, and q-commerce platforms, the company has implemented an omnichannel approach, bolstering both its online and offline presence.
In order to expand accessibility, playR has also stepped up its attention to tier 2 and tier 3 markets, utilising local retail relationships, regional marketing initiatives, and logistics alliances.
playR is currently looking for outside investments to speed up its expansion due to consistent revenue growth and growing demand across regions.
