London-based womenswear brand Phase Eight has opened a store with a new retail concept. The new store takes up an area of 161.1 square meter, ensuring the display of a wider selection of products, ranging from event wear to day-to-night looks.
Caraline Money, global group retail director TFG Brands, parent company of Phase Eight, expressed, “We are delighted to have launched our new store concept in a prime location within Centre:mk, a destination in which we have always traded beyond expectations. The new store embodies every aspect of the Phase Eight brand and will serve as our regional flagship.”
Kevin Duffy, Centre:mk’s centre director, commented, “Centre:mk continues to enjoy strong demand from leading brands, with Phase Eight being the latest brand to make a significant commitment to the canter, it is a clear recognition of its position as a top ten destination in the UK. As well as being a great fit with our customer, the brand’s ethos, particularly its commitment to sustainability, aligns with our own and it has been great working with the team to realise its vision for Centre:mk.”
Even after considering the UK’s current market scenario, brands and startups are actively turning towards the brick and mortar stores to expand their name and gain traction from the consumer.
