The latest venture by Pepe Jeans London is its new range of premium innerwear.
Pepe Jeans Europe BV has entered into an equal joint venture with Dollar Industries Limited under the name ‘Pepe Jeans Innerfashion Private Limited’ to manufacture and market the innerwear and athleisurewear for men.
The innerwear collection, the price for which ranges from Rs. 175 to Rs. 649, consists of three distinct product stories: Classic, Only Play and Black Gold.
While Classic provides comfort and style for everyday use, the Only Play collection with breathable stretch fabric allows it to stretch and move along with the wearer. The vibrant colours and quirky modern prints make this range an interesting blend of fashion and comfort.
Black Gold is a premium range with super stretch fabric accompanied by sophisticated prints and attractive colours that is designed for a luxurious feel.
The Athleisure Collection for men combines performance and leisure and consists of boxers, sports vest, shorts and track pants for the comfort of men. The collection ranges from Rs. 369 to Rs. 1,499.
After the launch of this new segment in Vivanta, Dwarka earlier this week, Suresh Nambiar, Chief Executive Officer, Pepe Jeans Innerfashion said, “After a huge success of the initial launch in the south of India, the brand is now expanding into north India and we are positive to receive the same amount of appreciation that we got from the initial launch.”
He also said “The brand has always worked on strategic progression by tapping new markets across each region having immense growth potential.”
Launched across south India region in the first phase, the collection is now available at exclusive 1,200+ multi-brand outlets, 110 Pepe Jeans exclusive brand stores, select departmental stores, along with e-commerce portals like Amazon, Myntra & Flipkart.
