Italian luxury brand Paul & Shark has formally stepped into the childrenswear fashion segment with the launching of its first junior collection for children of 4-16 years of age. The line will fill in the gap for the Spring/Summer 2026 season and shall be set to be a cornerstone in the worldwide expansion plan.
The junior collection, which was created in partnership with kidswear specialist Altana Società Benefit, includes a comprehensive assortment of clothing and accessories appropriate for children. “The launch of the junior line is a significant step for us, and it evidences the outstanding work we are doing commercially and in our communication,” said Andrea Dini, CEO of Paul & Shark. “We are progressively a global and complete brand, aimed at men, women, and now also children and teenagers.”
The junior collection reflects a combination of elegance and performance while staying true to the brand’s hallmark of Italian style and heritage. It is a collection that is made with natural materials like cotton and linen in a nautical color palette of blues, greens and light orange. The line encompasses everything from outerwear, knitwear and polo shirts and t-shirts to trousers, swimwear and accessories.
This marks a significant move for Paul & Shark to reach a younger market and provide stylish and high-quality options for every member of the family.
