Paris Hilton, the American media personality and businesswoman owning 11:11 Media, has announced to partner with the New York-based IHL Group launching a collection of women’s and girls’ ready-to-wear and handbags for fall and holiday 2024.
The collection will cater to the young contemporary market targeting the modern woman and will be followed by footwear, accessories, activewear, athleisure, outerwear and sleep. The collection will have manufacturing hubs in Peru, China and the USA.
Hilton expressed her elation by stating, “I could not be more excited to bring my love of fashion to life in this collection, I have closets full of inspiration that span decades of looks and IHL has been a true partner in taking the trends’’.
Similarly, Sami Souid, chief executive officer of IHL commented, “We are thrilled to partner with Paris — a true definition of a multihyphenate. She has continued to evolve her brand — through activism work that empowers and inspires the next generation’’.
The collection will be targeted at stores like Nordstrom, Macy’s and maybe Bloomingdale’s with an exclusive collection of signature pieces for parishilton.com.
The main focus of the collection will be embellished and very ‘Paris Hilton’-like with an additional clothing line for girls featuring leggings, tops and outerwear.
