
The Sweden based fashion retailer H&M inaugurated its renovated flagship store in Paris on June 20. The store was first inaugurated in 2009.
The store size has gone up to 5000 square meters from 2000 square meters occupying six floors instead of three.
While the first basement level is occupied by menswear, three levels have been dedicated to womenswear. Childrenswear are on display at two floors. The store also showcases its exclusive collection ‘Bonjour Paris’ at the new store.
H&M’s “Take Care” service has also been made available at the newly renovated outlet. Customers can get their clothes repaired in-store, buy garment-care products and get advice on how to take better care of their pieces under ‘Take Care’ service, launched as a pilot in Hamburg in April.
H&M, which has been in Paris since 1998, operates a total of 236 stores in France, which is the fourth largest market for the brand.






