Paragon Footwear has collaborated with quick commerce platforms Swiggy Instamart and Zepto to expand its reach and boost sales in India. This partnership aims to make Paragon’s products easily accessible to customers through rapid delivery services.
The initial product lineup on these platforms includes a variety of footwear such as slippers, clogs, school shoes, kids’ clogs, and ethnic footwear. During the first phase, the service will launch in eight metropolitan cities, including Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore. Paragon plans to expand to additional cities in the coming months.
Sachin Joseph, Executive Vice President of Marketing at Paragon Footwear, stated that the company’s presence on quick commerce platforms is a game-changer and that the initial responses from consumers have been remarkable and have allowed the company to meet the immediate footwear needs of its consumers efficiently.
By integrating with these platforms, Paragon is reshaping the footwear retail experience and unlocking new growth opportunities. Founded in 1975, the brand operates 12 distribution depots and collaborates with over 500 distributors nationwide.
