Pacsun collaborates with renowned California-native fashion designer Willy Chavarria to launch the “BIG WILLY by Willy Chavarria” collection on 22nd September, marking the brand’s most inclusive fashion collection yet.
The collection, “BIG WILLY by Willy Chavarria,” introduces a range of unisex tees and hoodies, celebrating Chavarria’s identity and inspired by his Latinx heritage. As part of their celebration of Latin Heritage Month this September, Pacsun is actively supporting youth programs and championing Hispanic culture through this collaboration.
A portion of the proceeds from the collection will be donated to Fresno Barrios Unidos, a Fresno-based non-profit dedicated to empowering young people impacted by gangs to find positive solutions for themselves and their community.
Brie Olson, CEO of Pacsun said, “This collaboration continues Pacsun’s longstanding history of working with creative visionaries at the forefront of creating designs that capture where fashion, music, art, and youth culture converge. Both his unapologetic stand on human rights, visionary approach to design and California roots make Willy a natural partner for Pacsun.”
