Nykd, Nykaa Fashion’s private lingerie label, has reached a significant milestone by crossing the Rs. 100 crore revenue mark, as per reports. Nykd reported a revenue of Rs. 84.9 crore las financial year.
Nykaa has sixteen owned brands within its fashion division, including RSVP, Twenty Dresses, Pipa Bella, Nykd, Azai, and more. According to Preeti Gupta Business head – Owned Brands, Nykaa Fashion, Nykd, which belongs to the mass-premium group, makes the biggest contribution to the fashion industry of all of them.
After launching its first online store in 2022, Nykd now has 14 exclusive brand stores. In response to questions about its pricing strategy, Gupta stated that the company focuses on maintaining price parity across distribution channels and keeps its discount % in the single digits.
As per a report by IMARC Group, India’s lingerie market, which is sized at US $ 4.4 billion in 2022, is expected to reach US $ 8.2 billion by 2028.
