The Indian Garage Co (TIGC), a direct-to-consumer fashion brand, has joined the menswear portfolio of multi-brand online retailer Nykaa Fashion.
With this launch, TIGC will present its most recent collection, which has tailored formals, satin shirts, stretch chinos, linen ensembles, oversized streetwear with anime influences, and more.
The ‘Too cool for school’ campaign, which combines influencer partnerships, interactive activations, and focused digital marketing on social media platforms, was started by TIGC and Nykaa Fashion to increase consumer engagement.
Anant Tanted, the founder and CEO of The Indian Garage Co., mentioned that as a digital-first brand, they have consistently adapted to the changing consumer landscape. He highlighted that this collaboration enhances their digital presence and reinforces their commitment to providing contemporary, stylish apparel to customers across India.
The Indian Garage Co. was established in 2012 and sells online on its main website as well as on well-known e-commerce sites including Myntra, Ajio, Amazon, Flipkart, Snapdeal, and UAE’s Noon.
