International lingerie company Victoria’s Secret has partnered with Nykaa Fashion, an omnichannel fashion retailer, to expand its brand portfolio. Through this collaboration, Indian customers will be able to purchase Victoria’s Secret lingerie, sleepwear, and athleisure products via Nykaa’s website, mobile app, and retail locations throughout India.
Bras, panties, lace sets, silky robes, pyjama sets, leggings, sports bras, tank tops, and sweatshirts are all part of the assortment.
Adwaita Nayar, CEO of Nykaa Fashion, expressed enthusiasm about the partnership, stating that the collaboration with the iconic Victoria’s Secret marks a new chapter for the brand. She emphasised that this is not just about introducing a globally renowned brand to India but about transforming the way consumers experience fashion.
Apparel Group, a fashion and lifestyle corporation located in the United Arab Emirates, is the retailer of Victoria’s Secret in India. Abhishek Bajpai, CEO of Apparel Group India, highlighted that the partnership with Nykaa Fashion to expand Victoria’s Secret in India is a key strategic move to strengthen their presence in the Indian fashion market.
