The multi-brand lifestyle e-commerce platform Nykaa Fashion recently acquired the Indian activewear brand Kica, thereby strengthening its brand portfolio.
“…we welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable and functional activewear…,” reportedly, maintained CEO at Nykaa Fashion, Adwaita Nayar, in a statement even as founder of Kica, Aneesha Labroo, added, “Kica has found strong synergies with Nykaa Fashion’s positioning within the e-commerce landscape and its engagement with a wide network of customers around the country.”
According to media reports, with this acquisition of Kica, Nykaa aims to make deeper inroads into the lucrative activewear segment, even if it expects the brand’s affordable pricing to boost sales on its platform.
Founded in 2017, Kica offers a wide range of clothing from tracks, leggings, jackets, tops, and many more.
