The North Face has secured the top spot as the UK’s most prominent outdoor retail brand, highlighted in an annual report conducted by Salience Search Marketing. The North Face emerged at the forefront of five outdoor retail brands leading the industry after performing well on 11 key indicators, including year-over-year visibility, search volume trends, and brand awareness.
With over 12 million social media followers and 16,500 brand searches, The North Face is leading in brand awareness with an owned social score of 18,724. Following closely, Patagonia secured second place with 7.5 million social media followers, while Go Outdoors, Decathlon, and Salomon came in third, fourth and fifth respectively.
The report noted a 5 per cent industry-wide increase in organic visibility, “demonstrating [that] the demand for outdoor, activewear remains prevalent”.
Brands ranking on their growth achievement score in the online visibility category saw Jack Wolfskin emerge as a clear victorious with an impressive 28 per cent year-on-year growth. Snow Leader followed the brand with a 92 per cent surge, along with The North Face, Millets and Go Outdoors.
Furthermore, Decathlon witnessed a 2 per cent decline in organic visibility despite its position among the top brands.
“It’s great to see that the demand for outdoor retail remains prevalent, as the industry records a 5 per cent increase in overall organic growth. As The North Face is named the most prominent brand in the industry, it’s crucial for other brands within the sector to focus on strategy and boost social media presence”, stated Brett Janes, Managing Director at Salience Search Marketing.
Additionally, he highlighted the significance of adapting product stock to consumer trends, stressing the pivotal role of a robust online presence in driving sales amidst the expanding market demand for outdoor retail.
